Home services vertical — Stedral by Digitalix Hub
That missed call just booked your competitor.
Industry research (ServiceTitan, Angi) shows 35–50% of after-hours service calls go to voicemail — and 80% of callers who reach voicemail don't leave a message. The homeowners who also submitted a web form or chat inquiry are still reachable. Stedral puts an AI team on your web forms and chat around the clock: it responds in under 2 minutes, qualifies the job, and holds a time slot for your review. Your approval queue fills while you sleep.
No card to create an account · Plans from €19/month · AI included · 14-day money-back (until first onboarding answer)
- < 2 min
- First reply
- 24/7
- Coverage window
- 15 min
- Guided setup
- 0
- Jobs confirmed without your approval
The after-hours gap, two ways
You built a great business. Voicemail is losing it.
After-hours isn't a niche edge case. For most home services operators, a significant share of inbound calls arrive outside the 8–5 window — evenings, weekends, the middle of a service run when nobody's near the phone. Right now those callers hit voicemail. Most don't leave a message.
Without Stedral
Voicemail handling everything
- 6:42 pmA homeowner Googled "AC repair near me." Found your site. Filled the contact form. No reply until morning. Job went elsewhere.
- 8:15 pmA burst-pipe emergency landed in your web form. No reply until morning. Job went elsewhere.
- 9:00 pmThree more web form submissions. No replies. The leads go cold overnight.
- Next amFour inquiry emails you don't know about. Two homeowners already have someone scheduled. The other two don't respond when you follow up.
With Stedral
Answered, qualified, in your review queue
- 6:42 pmThe AI responds in under 2 minutes. Identifies the service needed, ZIP code, and preferred window. Holds a slot for your review.
- 8:15 pmThe web form triggers a reply in 90 seconds. The homeowner gets confirmation that someone will follow up. You review the booking in the morning.
- 9:00 pmThree more web inquiries handled. Qualification notes in your dashboard — service type, urgency, address — ready for your go or no-go.
- Next amFour jobs in your review queue with full context. You approve three, decline one outside your service area. Calendar set for the day.
How it works
Set it up in 15 minutes. Leads stop leaking the same day.
No code. No integration partner. Answer a guided Q&A about your business and Stedral generates your agent team from those answers.
Tell Stedral about your business
Answer a guided Q&A: services you offer, service area, typical job value, your hours, and how you prefer bookings to arrive. Takes about 15 minutes. Your operating rules generate automatically.
Your AI team activates
Stedral creates a dedicated agent roster for your company — a 24/7 response agent, a booking coordinator, a lead qualifier, and a follow-up agent — each loaded with your business rules.
Every web inquiry gets a reply in under 2 minutes
Web form submissions and chat inquiries get an immediate response. The agent qualifies the job (service, location, urgency) and proposes a time slot.
You review and approve, then go
Each qualified lead lands in your approval inbox with the job details. You approve the booking, decline it, or redirect it. Nothing gets confirmed without your say-so.
What changes on day one
Six ways the after-hours gap closes
These are the specific operational changes Stedral makes to a home services business. No AI hype — just what actually runs differently.
Every web inquiry gets an immediate response
A form or chat submitted after hours gets a reply before the homeowner closes their browser tab. The lead stays warm instead of going cold overnight.
Under-2-minute reply, around the clock
Day, evening, weekend — every web form submission gets the same fast reply. No more cold leads just because it's 9 pm.
Jobs in your review queue, not lost
Qualified leads arrive in a dashboard with the job type, address, urgency, and a proposed time slot. Your morning starts with a list of opportunities.
Nothing books without your approval
Every qualified lead sits in a review queue until you approve it. You confirm the booking, decline it, or redirect it. Zero jobs get added to your calendar without your go-ahead.
Follow-ups that don't get forgotten
Leads that ask for a callback Tuesday get a follow-up queued automatically. Nothing falls out of your pipeline because someone got busy.
One inbox — you stay in command
Every proposed booking, follow-up, and escalation routes to one approval inbox. You review what you want to review and let the routine work run itself.
One missed call a week is roughly $7,000 in lost annual revenue.
Here's the arithmetic for a typical HVAC or plumbing operator — adjust for your own numbers. If you receive 8 after-hours inquiries per week, close 40% of the ones you actually answer, and your average service ticket is $350 — one missed call per week that goes to a competitor is roughly $7,280 in lost revenue per year.
A replacement AC unit or a full re-pipe is $3,000–$15,000. One of those jobs, after hours, going to the next listing on Google because your voicemail picked up — that's the cost Stedral is built to replace.
These are illustrative figures based on industry averages (ServiceTitan, Angi). Your actual numbers will differ. The mechanic — callers who reach voicemail mostly don't leave messages and call the next result — is industry-documented.
$150–$400
Typical single service call (HVAC, plumbing, electrical)
35–50%
After-hours calls that go to voicemail, per industry data
80%
Callers who reach voicemail and don't leave a message
Straight answers — no sales talk
Does this replace my office manager or dispatcher?
No. Stedral handles the after-hours and overflow gap — web form submissions and chat inquiries — that currently goes unanswered. Your dispatcher and office manager keep doing what they do in-hours. Stedral fills the window when they're not there.
Does it actually book jobs or just take messages?
It qualifies the lead (service needed, address, urgency) and proposes a time slot based on your rules. Every booking lands in a review queue before it's confirmed — you approve, decline, or redirect. No job gets added to your calendar without your go-ahead.
What if someone asks something Stedral doesn't know?
The agent works from your business rules. If it hits a question it can't answer, it collects the person's contact details and flags the item for your personal follow-up. It does not make up answers.
Is there a free trial?
Creating an account is free — no card. To start onboarding you pick a plan (from €19/month), and your first subscription carries a 14-day money-back guarantee (valid until you submit your first onboarding answer). You try the real product, not a crippled demo.
Do I need to be on ServiceTitan or a specific field-service app?
No integration is required to get started. Stedral works as a standalone layer — leads come into your approval inbox and you move them to your scheduling tool. Direct integration with Jobber, Housecall Pro, and others is on the roadmap.
Who's behind this? I've never heard of Stedral.
Stedral is built by Digitalix Hub, run by Karl Merila (founder). It's a new product — there are no legacy customers to reference yet, and I won't fabricate them. What I can offer is a live demo you can run in about 10 minutes, a self-serve signup with no card, and a 14-day money-back on your first plan so you can evaluate it with zero risk.
Honest answers to the usual doubts
Is this just another AI wrapper like Copy.ai or Jasper?
No. Those generate one kind of output and wait for you to prompt them. Stedral is a Company OS: a roster of specialist agents that share one company memory and run operations end to end — support, sales, content, finance — coordinating with each other and escalating to you, instead of just drafting text.
I don't trust AI to make decisions for my business.
You stay in control. Every agent runs on a propose → approve loop: it drafts and stages the work, and anything high-stakes waits for your approval in one inbox. The routine work runs autonomously; the judgment calls stay yours.
Are there hidden AI or token costs?
No. AI model usage is included in every plan, bounded by per-task and daily cost caps — there's no separate AI bill and no API keys to bring. Beyond your plan's monthly task cap, overage is a flat €0.05/task (Scale includes 10,000 tasks/month).
Is there a free trial, or do I risk money to try it?
Creating an account is free — no card. To start onboarding you pick a plan (from €19/month), and your first subscription carries a 14-day money-back guarantee (valid until you submit your first onboarding answer). So you try the real product risk-free, not a crippled free tier.
Pricing
One flat price. No per-inquiry fees. No contract.
AI usage is included — there's no metered charge per lead or per task beyond your plan's monthly limit. Pick the plan that fits your volume and your team gets to work the same day.
Solo operator or small crew
- Full agent team
- 500 tasks/month · AI included
- 2 integrations
- Approval inbox
- No card to create account
Active operator, 2–5 techs
- Everything in Starter
- Full autonomy — agents act without per-item approval
- 2,000 tasks/month
- 3 integrations + API access
- Named AI team with memory of your business
Multi-location, 5–10 techs
- Everything in Pro
- Unlimited AI team members
- 10,000 tasks/month (then €0.05/task)
- Unlimited integrations
- Up to 5 human seats
- SSO + audit logs
Billed in EUR via Stripe · 14-day money-back on your first plan (until first onboarding answer) · No card to create an account · Full pricing →
Ready to close the gap
See your AI team handle a real after-hours inquiry.
The demo takes about 10 minutes. Pick "home services" as your business type, answer a few questions, and watch Stedral build an agent team for a business like yours — the agents, their jobs, and how the approval inbox works. No signup, no card.
Demo is free, instant, no signup · Account is free to create · 14-day money-back on your first plan (until first onboarding answer)